Settings

Configuration

Everything the platform needs to run live, in one place.

AI Engine

ANTHROPIC_API_KEY

Set in .env.local to switch agents from demo mode to live Claude runs.

configured

AGENT_MODEL

Claude model used for agent runs. Optional override.

claude-fable-5

Learning memory

Memory backend

Where the agency's learnings live. Supabase in production; set MEMORY_BACKEND=file for offline local development.

Supabase

SUPABASE_SECRET_KEY

Server-only key that lets agents record new learnings. Reading the playbook works without it.

writes enabled

Integrations

Anthropic (Claude)

Powers all six AI agents

ANTHROPIC_API_KEY

via environment

Meta Ads

Campaign sync & budget control

META_ADS_TOKEN

coming soon

Google Ads

Campaign sync & budget control

GOOGLE_ADS_TOKEN

coming soon

Google Analytics 4

Conversion & attribution data

GA4_CREDENTIALS

coming soon

Mailchimp / Klaviyo

Email sequence delivery

EMAIL_PROVIDER_KEY

coming soon

Brand profile

Workspace

Halcyon Skincare

Voice

Warm, clinical-but-human, no hype

Primary audience

Women 25–40, ingredient-conscious

North-star metric

Blended ROAS ≥ 5×

The brand profile is included in every agent's context alongside the learning memory.